I have a bit of a confession: I’m not a good marketer.

I’m super-organized. I’m great at planning. I make lists of my lists and I keep things so stylish, designed, and yet arranged that I never hit bumps of losing something or being left without a clue.

I ran into a bit of business advice by Nathalie Lussier that basically says, “Write down everything you do, could do, and should do. Now do it.” One of the things I could and should do is marketing… which I’m frankly terrible at.

Now, the sad part is I have an almost-degree in Business Administration. Oh, and I’ve taken the surveys for cash and learned all about push and pull and SWOT. Thing is, I always found it soulless and I never bothered to put myself into the position of being a great marketer. I think the time has passed. I will now just follow other peoples’ step-by-step advice.

Now, apparently step one in marketing yourself is to figure out what sets you apart from your competition. Here it is:

• I’m a listener. Friends, enemies, competition, teachers, mentors, clients… If they talk, I listen.
• I’m a thinker. I analyze the heck out of what I hear. I figure out how it’s applicable to me or my situation, or else file it away for the future.
• I’m a planner. I plan and organize every bit of my life. Sure, things don’t always work out according to plan (accepting that is step one, right?). But I do have them. And they look pretty, damnit.
• I swear in a classy way.

I’ve found my unique points. What’s next?